![]() ![]() Price-value ratio has become an important measurement, as consumers are offered countless options and an increasing number of bloggers are helping them to make the most out of their purchases. However, Chinese consumers are also increasingly sophisticated and more vigilant to brand’s marketing tactics, and simply relying on a luxury brand’s aura is no longer enough to harvest domestic shoppers’ pockets. Given this, existing players like Chanel and Dior have had to pivot to reach and keep local beauty consumers’ interest. The Jing Take: As more luxury houses, namely Valentino and Hermès, join the global beauty race, the make-up market in China is becoming ever more crowded as well. On Weibo the hashtag #Chanel blindbox# has reached over 46 million views, with the blogger’s video amassing a whopping seven million views. Netizens called out Chanel for fraud, as the actual value of the box was estimated to be around 2,500 yuan ($391). The customer found that it contained only five actual Chanel products, while the remaining items - a mix of stickers, bookmarks, and crystal balls - were of little or no value. However, controversy has followed its release on Weibo after a blogger made a video reviewing Chanel’s offering. What Happened: This year, Chanel launched its first-ever Christmas Advent calendar, stocked with 31 different products, and each of the 1,000 copies priced at 6,055 yuan ($946). Chanel’s Advent Calendar Comes Under Consumer Scrutiny ![]()
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